The Pros and Cons of Link Building
We often come across this term ‘link building’ especially when we are in the field of SEO (search engine optimization). To keep things simple, we […]
Month: September 2017
Leading up to the mobile-first index, Google has some advice
Want to take your mobile site from an m-dot to responsive? Here is how Google recommends you do it. The post Leading up to the […]
How to move from m-dot URLs to responsive site
With more sites moving towards responsive web design, many webmasters have questions about migrating from separate mobile URLs, also frequently known as “m-dot URLs”, to […]
Amazon vs. search: Why you shouldn’t put too many eggs in one shopping basket
Where should retail marketers focus most of their time and effort: search or Amazon? Columnist Purna Virji shares data from an analysis of shopper behavior […]
Compare 16 local marketing automation platforms
Locally targeted ad spending by US national brands will grow to $68.9 billion in 2018, according to BIA/Kelsey’s US Local Media Forecast. Local marketing growth […]
SearchCap: Amp links at large, Google AdWords demographic targeting & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Amp links […]
AMP links at large: What’s a publisher to do?
If you’re a publisher that’s implemented Accelerated Mobile Pages (AMP), you’ve likely seen views on those pages coming from some unexpected sources. Contributor Barb Palser […]
The limitations of Google AdWords demographic targeting
Proper demographic targeting can improve your search ads’ performance. Unfortunately, as columnist Andy Taylor points out, Google doesn’t always make demographic targeting easy. The post […]
Report: Google beats Amazon for product-search reach, but rival sees greater loyalty
56% of US, UK, German and French shoppers use Amazon as a starting point. The post Report: Google beats Amazon for product-search reach, but rival […]
Customizable, collaborative dashboards to arrive within AdWords
A new solution, dashboards, will allow advertisers to slice, dice and share their data to surface the most meaningful data and KPIs. The post Customizable, […]
