Four key holiday paid search trends to keep an eye on
Columnist Andy Taylor shares data that can help predict trends in the e-commerce and retail space this holiday season. Advertisers, take note! The post Four […]
Month: November 2017
Removal of hotel review reporting rape creates crisis of confidence for TripAdvisor content
The site had scrubbed first-person reviews and content about rape and sexual assault at a Mexican resort. The post Removal of hotel review reporting rape […]
How to Get Big Returns with Hyper-Personalized Micro-Targeting by @alexanderkesler
Use big data and predictive analytics to create unique experiences that adapt to your customers’ context.The post How to Get Big Returns with Hyper-Personalized Micro-Targeting […]
How to Target Multiple Keywords With One Blog Post
If you want to maximize your SEO approach, it can be a good idea to figure out how you can target multiple keywords with just […]
SearchCap: Google news knowledge graph, fake reviews & info operator
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google news […]
5 Things We Learned at the Google Webmaster Relations Pubcon Keynote by @MrDannyGoodwin
Here are some of the interesting tidbits we learned from Google about disavowing links, featured snippets, and more.The post 5 Things We Learned at the […]
Survey: 79 percent of consumers believe they’ve seen fake local reviews
Almost 75 percent also said they had been asked to leave a review. The post Survey: 79 percent of consumers believe they’ve seen fake local […]
Google changes info command search operator, dropping useful links
The info search operator is the latest Google search feature to have changed, possibly for the worse. The post Google changes info command search operator, […]
Has AI changed the SEO industry for better or worse?
Columnist Jayson DeMers explores the impact of Google’s shift toward machine learning and discusses what the future will look like for search professionals. The post […]
Local SEO: Driving customer actions for enterprise-level brands
Multilocation businesses face some unique challenges in today’s local search landscape, but columnist Thomas Stern believes they can succeed by finding the right balance between […]
