Schema Markup and Structured Data – How to use them to boost your SEO results
If you’ve spent any time at all optimizing an SEO campaign, you know that there’s more to the process than just building links. After all, […]
Month: December 2017
SearchCap: Yahoo sues Mozilla, Google Lens review & celebs help Google
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Yahoo sues […]
Google Reminds Publishers Not to Accept Bribes for Links by @MattGSouthern
In response to a controversial article published by The Outline, Google has reminded publications to refrain from accepting bribes for links. The article in question […]
The lowdown on driving app downloads with Universal App campaigns
Google’s Universal App campaigns use machine learning to automate app promotion. Columnist and Googler Matt Lawson goes under the hood to help you understand and […]
Is holiday paid search more competitive in 2017 than 2016?
Columnist Andy Taylor explores year-over-year Auction Insights data from AdWords, revealing insights into this year’s holiday paid search landscape. The post Is holiday paid search […]
Have a question about Will Ferrell? Google may show you a video response directly from him
Google is serving up selfie videos from celebrities answering frequent questions about themselves. The post Have a question about Will Ferrell? Google may show you […]
Google Revamps Search Results: Expanded Featured Snippets, Related Topics, More by @MattGSouthern
Google is revamping search results by expanding some key components and introducing a new way to find relevant content.The post Google Revamps Search Results: Expanded […]
Which PPC metrics matter? Lessons from half a million keywords
Columnist Jacob Baadsgaard shares insights from a study looking into how various paid search metrics correlate with return on investment (ROI). The post Which PPC […]
5 Real Dangers of Chasing Google Algorithm Updates by @beanstalkim
Here are five real dangers of blindly chasing the latest Google algorithm update.The post 5 Real Dangers of Chasing Google Algorithm Updates by @beanstalkim appeared […]
11 Proven Ways to Build and Manage a Great SEO Team by @wburton27
Follow these tips to build a happy SEO team that will produce great results for clients – and also stick around.The post 11 Proven Ways […]
