How independent reviews influence Google’s trust in your brand
Cultivating user reviews is an integral part of any search strategy, especially for local businesses. Columnist Pratik Dholakiya discusses the impact of reviews and provides […]
Month: December 2017
The upcoming mobile app Monday: Be prepared
Christmas Day and the day after are two of the biggest mobile download days of the year, and columnist Bobby Lyons shares some app store […]
3 Things to Know Before Hiring an SEO Pro
Search engine optimization is still on the rise. Even though it has been around for decades now, SEO is just starting to seriously interest a […]
5 Tips for Positive, Large-Scale SEO Changes
“You can’t just ‘SEO’ your website and be done. It’s a forever moving goal post.” — Stoney deGeyter, founder and CEO of Pole Position Marketing Search […]
SearchCap: Rich results testing tool, Google AdWords images & Search Console bug
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Rich results […]
What you learn from talking with Google’s largest advertisers all day, every day
The world’s largest advertisers routinely visit the Google campus to talk strategy. Columnist Matt Lawson sits down with Google’s Chief Search Evangelist for some top […]
Smart Content & Smart SEO: Mastering Audiences & Architecture by @seotulsa
Smart content creation plus smart SEO will produce a highly optimized website that will rank, convert, and delight your audiences.The post Smart Content & Smart […]
How to Get Ready for the Mobile-First Index, According to Google by @MattGSouthern
Google has published its official advice on getting ready for the mobile-first search index.The post How to Get Ready for the Mobile-First Index, According to […]
PPC 2017: Epic review of the biggest trends & updates in paid search
This year, artificial intelligence and machine learning underpinned nearly every paid search update. The post PPC 2017: Epic review of the biggest trends & updates […]
Google launches new Rich Results testing tool with some rebranding
In addition to the new testing tool, Google is grouping all the names for these types of search results into the name “Rich Results.” The […]
