Using page speed in mobile search ranking
People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed […]
Month: January 2018
The technology behind AI in PPC
Artificial intelligence (AI) has been around for a long time, so why are we only just now exploring its applications for PPC? Columnist Frederick Vallaeys […]
Bizarre review schema implementation spotlights gaps between Google’s guidelines & how rich results really work
Google has made its review markup guidelines fairly clear and has even issued penalties to sites that utilize spammy or misleading structured data markup. But […]
Understanding the Modern SERPs & Why There’s More to Ranking #1 by @TaylorDanRW
Google’s SERPs, which can include several special content results blocks, make it hard to rank #1. Here’s where to focus.The post Understanding the Modern SERPs […]
A New Approach to YouTube Monetization
There’s no denying 2017 was a difficult year, with several issues affecting our community and our advertising partners. We are passionate about protecting our users, […]
10 great reasons to book your ticket NOW for SMX West!
The largest gathering of the search marketing community is happening March 13-15 in San Jose, California. Search marketers from around the globe are flocking to […]
SearchCap: Google image bug, starting SEO & AdWords keyword matches
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google image […]
3 ways to kick-start your SEO in 2018
The new year is a great time to take a step back and review your campaigns to see where you can make improvements. Columnist Casie […]
How to Achieve an SEO-Friendly Website Rebrand by @aleyda
Avoid brand-related rankings and traffic loss during the crucial stages of website rebranding with these SEO best practices.The post How to Achieve an SEO-Friendly Website […]
Katy Jurado Google doodle marks 94th birthday of film star from the Golden Age of Mexican cinema
Born in Guadalajara, Mexico, Jurado won a Best Supporting Actress Golden Globe Award for her role in the 1952 Hollywood classic “High Noon.” The post […]
