Bing Ads brand CPC taking the elevator — up
Looking for options to hold down brand CPC on Bing Ads? Contributor Andy Taylor shares strategies for those programs observing significant increases. The post Bing […]
Month: March 2018
Is your SEO/SEM software tool or agency worthy of a Search Engine Land Award?
The 2018 Search Engine Land Awards include new categories for software tools and platforms, agencies or individuals to submit industry research findings and be recognized […]
Holistic Search Strategy: 5 Ways to Prioritize Organic & Paid Search by @digital_future
These five considerations for synergy between organic and paid search create the foundation for a holistic search strategy.The post Holistic Search Strategy: 5 Ways to […]
SearchCap: Bing Ads Editor update, Waze local ads & Google air quality
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads […]
To make every conversion count, count every conversion
Measuring conversions is critically important in digital marketing. Columnist and Googler Matt Lawson explains why sitewide tagging is crucial to making every conversion count. The […]
You can now add your business description in Google My Business
Add a business description to your local knowledge panel in Google My Business. The post You can now add your business description in Google My […]
Google adds air quality data in search results
Traveling to a new city and want to know if you should breathe the air? Google can now tell you the main pollutant level. The […]
Google Lets Businesses Post Offers to Organic Search Results by @MattGSouthern
Google is testing a new feature which allows Google My Business pages to publish offers directly to search results.The post Google Lets Businesses Post Offers […]
4 SEO Tasks You Should Be Doing Today, But Probably Aren’t by @askreinhart
Upgrade your game and help your clients. Here are some SEO strategies and tasks you can add to your toolset.The post 4 SEO Tasks You […]
Waze launches ‘Local’ ads primarily aimed at SMBs and franchises
Waze has 100 million active users who spend an average of 11 hours per month in the app. The post Waze launches ‘Local’ ads primarily […]
