Look Ma, no keywords! Phrase-free AdWords campaigns are here
Contributor Andy Taylor discusses Google’s new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of keywords to trigger relevant local […]
Month: April 2018
Intent-based keyword research: Let Google be your guide
Contributor Jacob Baadsgaard takes a look at why intent is an important part of keyword research and explains how to use Google to guide your […]
Mobile Optimization: 12 Best Practices for the Mobile-First Era by @BrianHarnish
Here are 12 mobile optimization best practices that you should adopt in the mobile-first era of SEO.The post Mobile Optimization: 12 Best Practices for the […]
Fanny Blankers-Koen Google doodle honors Olympic runner who broke records & shattered stereotypes
The Dutch-born Olympian earned the nickname “The Flying Housewife” after becoming the first woman to win four gold medals in a single Olympics. The post […]
Google Wants to Make Audio Content Searchable by @MattGSouthern
Google wants to change how people discover audio content in search results.The post Google Wants to Make Audio Content Searchable by @MattGSouthern appeared first on […]
Critical Drupal Core Vulnerability – Upgrade Now by @martinibuster
Drupal.org announced a critical core vulnerability that allows attackers to exploit multiple attack vectors on a site. Full details on what to do next.The post […]
SearchCap: PPC branded content & bad local reviews
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: PPC branded […]
How to use good ol’ PPC to support fun and creative branded content
Contributor Kevin Lee looks at creative synergies and the power of collaboration to increase the efficiency of branded content using PPC campaigns. The post How […]
How to regain trust lost by bad business listings
Whether it’s spring or fall, cleaning up your local business listings is a good idea, says contributor Jamie Pitman. If you don’t, be prepared to […]
How to Find the Date Google Associates to Any URL (and Why You Need to Know) by @viperchill
Here are three ways to discover what date Google associates to your URL and why you would want to know.The post How to Find the […]
