State of the Google Shopping auction heading into the 2018 holiday season
The paid search results of the upcoming holiday season will be heavily dependent on Google Shopping performance for many retailers. But how will Google Express […]
Month: November 2018
What Causes Google Rankings to Be Highly Volatile? by @jennyhalasz
Here are five primary considerations when you see your traffic or rankings fluctuate or take a dive.The post What Causes Google Rankings to Be Highly […]
Product listing ads, digital co-op and the $13 billion opportunity
By joining forces with brands, retailers making a PLA co-op spend can bid more aggressively and expand their profile where it matters. Please visit Search […]
A closer look at Bing’s box and whisker plots to analyze CPC data
The box and whisker visualization offers a view of both the mean and median along with four quartiles to identify statistical outliers. This is part […]
Google Ads showing Black Friday click, impression share trends in Overviews
Throughout the week, advertisers will be able to see how their campaigns are trending over last year. Please visit Search Engine Land for the full […]
SearchCap: Google hotel packs, impression share target & user comments in search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land […]
Cast your vote: Let’s give ‘exact match’ real meaning with a new name
We’re holding a totally unauthorized vote to rename exact match. Cast your best ideas! Please visit Search Engine Land for the full article. Source: […]
Google Explains What to Do if You’ve Acquired a Domain With Bad History by @MattGSouthern
Google’s John Mueller provides guidance on what to do if you’ve acquired a domain with bad history attached to it.The post Google Explains What to […]
Send your team to SMX West to amplify learning and savings!
The more you send, the more you save – lock in team rates now! Please visit Search Engine Land for the full article. Source: […]
Bing histograms reveal better business intelligence metrics with data distribution
Simple average is ok but histograms of your CPC data can help to better understand outlier data points. This is part one of a three-part […]
