Why SEOs should get to know Karen Spärck Jones, originator of search engine algorithms
Let Jones’ tf*idf be your guide. It underpins nearly all modern sophisticated search engine algorithms. Please visit Search Engine Land for the full article. […]
Month: March 2019
Don’t Invest in Content Unless You Can Be #1 – Here’s Why by @bsmarketer
Nowadays, it almost doesn’t make sense to invest in content marketing unless you can be the best. Here’s why.The post Don’t Invest in Content Unless […]
4 Reasons Why We Need Voice Search Analytics Now by @natalieannhoben
Having more concrete data around voice search is important, and it’s necessary now for many reasons.The post 4 Reasons Why We Need Voice Search Analytics […]
How to stop underspending your free ad grant budget with a script
This script emulates standard delivery but allows you to turn certain keywords on or off depending on whether you’re on track to hit your budget. […]
I’m an Ad & You Can, Too! (Or: How to Look Successful When You’re Struggling) by @beanstalkim
Have you ever felt like a manufactured version of the person you want others to see? You aren’t alone.The post I’m an Ad & You […]
A Complete Guide to PPC Ad Targeting Options by @michellemsem
Here are the PPC ad targeting options for search, display, and remarketing campaigns and how to use them.The post A Complete Guide to PPC Ad […]
Google Tests a New Look for Top Menu Bar by @MattGSouthern
Google is testing out a new look for the top navigation bar in search results.The post Google Tests a New Look for Top Menu Bar […]
Google testing new search menu with icons
Do you see the new top search bar with icons that Google is testing? Please visit Search Engine Land for the full article. Source: […]
Google Can Index Blocked URLs Without Crawling by @martinibuster
Google’s John Muller explained that Google can index blocked pages and why this happens.The post Google Can Index Blocked URLs Without Crawling by @martinibuster appeared […]
SERPed.net v3 rolls out today
As you may know, our other site, SERPed.net, is an all-in-one suite of SEO tools. Around 18 months ago we started working on version 3 of […]
