Snapchat Introduces a 3-Step Ad Creation Tool via @MattGSouthern
Snapchat is introducing a new tool, called Instant Create, that offers a simple way to create Snapchat-optimized ads.The post Snapchat Introduces a 3-Step Ad Creation […]
Month: July 2019
Microsoft Ads Makes it Easier to Change a Campaign’s Audience Targeting via @MattGSouthern
Microsoft Advertising is rolling out campaign-level associations which will make easier to apply audience targeting.The post Microsoft Ads Makes it Easier to Change a Campaign’s […]
Why You Should Add JSON-LD Structured Data Right Now via @martinibuster
A study of the top 10 million sites shows only 25% of sites use JSON-LD. Here are reasons why you should consider JSON-LD.The post Why […]
Google Ads Expands Placement Options for App Ads via @MattGSouthern
App ads will appear in more places across Google’s network, as they’re being expanded to the Discover feed and YouTube.The post Google Ads Expands Placement […]
Using predictive modeling to plan your 2020 marketing strategy
Things may seem slow during these hot summer months, but fall will be here in just over eight weeks, followed by the holidays, then a […]
Google to Unify App and Website Measurement in Google Analytics via @MattGSouthern
Google is making it easier to measure users’ interactions across platforms with unified app and website analytics.The post Google to Unify App and Website Measurement […]
Content marketing for enterprises: Q&A with Percolate CEO Randy Wootton and VP of Marketing Greg Roth
Percolate’s content marketing platform is used by enterprise companies including Microsoft, Bosch, United Airlines, and BP. What makes Percolate unique and what is next for […]
Google Assistant Comes to DISH TV – Implications for Search via @martinibuster
Google Assistant expands its reach via DISH TV. A milestone for voice search and Google Assistant.The post Google Assistant Comes to DISH TV – Implications […]
Google Ads Close Variants to Include Words With the Same Meaning via @MattGSouthern
Google Ads is expanding close variants to include words that have the same meaning as the original keyword.The post Google Ads Close Variants to Include […]
Roadmap to efficient field sales: Map My Customers closes $2.6mil series A
On July 23, Map My Customers, a visual Customer Relationship Manager (CRM) platform designed to boost efficient field sales, said it had closed a US$2.6 […]
