Consumers expect high EQ from brands, especially for purchases >$100
When it comes to making high-stakes purchase decisions, consumers usually want an actual person to help them make the right decision. Just having script-reading salespeople […]
Month: August 2019
FTC smacks down anti-review ‘non-disparagement clauses’ in form contracts
Make sure your contracts don’t have terms that violate the CRFA. Please visit Search Engine Land for the full article. Source: Search Engine Land […]
Google Ads to remove accelerated ad delivery option next month
Search and Shopping campaigns using accelerated delivery will be switched to standard delivery by October 1. Please visit Search Engine Land for the full article. […]
How SEO Professionals Can Thrive in a Slow Economy via @jeremyknauff
Here are four ways SEO professionals can prepare for and thrive during an economic downturn.The post How SEO Professionals Can Thrive in a Slow Economy […]
7 Basic SEO Best Practices You Can Learn from Huge Travel Brands via @josephrobison
Let’s look at the biggest travel websites dominating the SERPs today and what SEO strategies that help them succeed.The post 7 Basic SEO Best Practices […]
Voice assistant usage now at ‘critical mass’ as Google Assistant crowned smartest
Google Assistant scored 93%, Siri 83% and Alexa got 80% of answers right in a recent study. Please visit Search Engine Land for the full […]
Why is there so little innovation in local?
The alpha and omega of local is now Google. Please visit Search Engine Land for the full article. Source: Search Engine Land Link: Why […]
Video: A chat with Greg Sterling, longtime writer on mobile, local and search technology trends for Search Engine Land
Enjoy the chat I had with Greg Sterling about his background as a lawyer and his journey as a search industry expert. Please visit Search […]
Are SKAGs dead after Google’s latest match type changes?
PPC pros can now leverage new ad formats like RSAs to further boost auction-time relevance. Please visit Search Engine Land for the full article. […]
6 SEO Trends to Boost Your ROI and Your Visibility
SEO is a living beast. It grows, it changes, and, sometimes it’s moody. So it’s only natural that we analyze SEO trends every once in […]
