Google Ads Smart Bidding Now Supports Store Visits Optimization via @MattGSouthern
Smart bidding campaigns in Google Ads can now be used to optimize for in-store visits.The post Google Ads Smart Bidding Now Supports Store Visits Optimization […]
Month: September 2019
How a content audit can improve your organic SEO performance
A content audit reveals ways to repurpose content, where the gaps are and how to optimize for users and search engines. Please visit Search Engine […]
Google Search Console Can Now Report on Same-Day Data via @MattGSouthern
Google is updating Search Console with the ability to return fresher data – as recent as less than a day old.The post Google Search Console […]
What Does It Mean to ‘Do SEO’? via @tonynwright
Doing SEO is not following a checklist. Here’s why we should start focusing on the end result instead.The post What Does It Mean to ‘Do […]
Simpler ways to drive growth across the customer journey with video
Consumers are moving faster, jumping from channel to channel, and researching more often in unexpected ways. This explosion of touchpoints means more opportunities—and more complexities—for marketers. […]
Machines Now Run Google: How to Avoid Wasted Shopping Spend & Fight Back
Here’s how you can avoid wasted spend on Shopping ads caused by poor matching.The post Machines Now Run Google: How to Avoid Wasted Shopping Spend […]
Two Social Media Vanity Metrics You Need to Stop Tracking via @gregjarboe
Here’s why you should stop tracking Facebook Page Likes and Followers and what you should be doing instead.The post Two Social Media Vanity Metrics You […]
Fresher data in your site’s Search Performance report
We analyzed our user feedback, and today would like to announce a new improvement to the report based on users’ #1 feature request – improved […]
YouTube ‘Video Reach’ campaigns let advertisers upload multiple videos for single campaign
Ford reports the new offering reduced campaign costs by more than 20% compared to its previous YouTube campaigns. Please visit Search Engine Land for the […]
YouTube Introduces Video Reach Campaigns for Brand Marketers via @gregjarboe
With YouTube video reach campaigns, you upload multiple video ads into a single campaign and let Google do the rest.The post YouTube Introduces Video Reach […]
