5 audiences you should exclude from your PPC campaigns
Negative audiences help reduce wasted spend and prevent shoppers from being retargeted with products too many times. Please visit Search Engine Land for the full […]
Month: December 2019
More EU antitrust heat for Google (and Facebook) over data collection
In a separate matter, 41 shopping comparison sites want the European Commission to further penalize Google in shopping search. Please visit Search Engine Land for […]
Google confirms Nov. 2019 Local Search Update
Google added neural matching in local search, which is why many are seeing local ranking changes in the past month. Please visit Search Engine Land […]
How to Improve Search Engine Results with Structured Data – How to improve your search engine results and generate more website traffic with structured data.
The way that search engines like Google interact with websites is changing. If you think back ten or even five years ago, you’d agree that […]
How to manage search terms in the new match type world
A look by Brad Geddes at the impact of close variants updates and the analysis and workflow necessary to maintain control and conversions. Please visit […]
