Google Smart Shopping: How it’s different from standard Shopping campaigns [Video]
Smart Shopping campaigns aren’t just a feature update. Please visit Search Engine Land for the full article. Source: Search Engine Land Link: Google Smart […]
Month: June 2020
Video: Eli Schwartz on Google Panda gutting a site’s traffic
We also talked about enterprise SEO and what to expect when working with large companies on SEO. Please visit Search Engine Land for the full […]
Should Google not trust links in all guest blog posts?
Google has said again that links in guest blog posts should be nofollowed. Please visit Search Engine Land for the full article. Source: Search […]
Why you should upload your full product catalog to Google Merchant Center [Video]
It’s free! Take full advantage of Surfaces across Google. Please visit Search Engine Land for the full article. Source: Search Engine Land Link: Why […]
Google to prohibit demographic, zip code targeting for housing, employment, credit ads
The update will roll out in the U.S. and Canada this year. Please visit Search Engine Land for the full article. Source: Search Engine […]
Upcoming update to housing, employment, and credit advertising policies
Our Google Ads policies are written to protect users, advertisers, and publishers, and prohibit advertisers from unlawful behavior like discriminating against users. We also give […]
Facebook intros new knowledge panel-like information boxes
The Wikipedia-sourced info boxes mean users may not have to leave the platform to look up entities. Please visit Search Engine Land for the full […]
Google Merchant Center tips: Supplemental feeds and feed rules [Video]
Maximize your visibility in Google Shopping by using these two tools to augment and optimize your product feeds. Please visit Search Engine Land for the […]
Martech Spotlight: How Kenshoo does digital commerce ad management
At a time when digital commerce is more important than ever, we’re profiling vendors that help retailers scale their ads on e-commerce marketplaces. Please visit […]
Text messaging is the most effective marketing channel most retail brands aren’t using
More than 50% of consumers said they want to text with their favorite brands. Please visit Search Engine Land for the full article. Source: […]
