How to track Shopping listings traffic from Surfaces across Google [Video]
Combine UTM parameters and Google Analytics to see how shoppers behave after they click through on your Shopping listings. Please visit Search Engine Land for […]
Month: June 2020
Here’s how to use the new Microsoft Ads Audience Network Planner
You can expand your reach beyond your Audience Ads campaigns by uncovering more data with the new audience planner. Please visit Search Engine Land for […]
Twitter Tests 140-Seconds Voice Tweets
Twitter is testing to a limited group on iOS the ability to add up to 140 seconds of voice in a tweet. Source: SEO Chat […]
How to Do Multilingual Keyword Research for International Websites
Work with an international website usually comes down to localization of the original content and creation of relevant press releases or online presence on social […]
Helping businesses and nonprofits recover
In the last few months, COVID-19 has impacted businesses in profound ways. Throughout that time, I’ve heard from organizations, large and small, how they’re staying […]
Smart campaigns helps small businesses reach more customers
Small businesses are looking for tools to get their business online and reach the right audience. Smart campaigns, built specifically for small businesses, is an […]
The data problem in Google Smart Shopping campaigns [Video]
Smarter Ecommerce’s Mike Ryan discusses why ROAS isn’t a performance metric and why Google limits data insights for Smart Shopping campaigns. Please visit Search Engine […]
Google’s shocking ad ban [It’s clickbait]
We’ll save you a click. Google’s banning click bait ads. Please visit Search Engine Land for the full article. Source: Search Engine Land Link: […]
Google adding local store details to Shopping, free Promoted Pins for Smart campaigns, more
New features and updates are aimed at local businesses and services in the “reopening phase.” Please visit Search Engine Land for the full article. […]
Actionable ways to drive diversity, equity and inclusion in your marketing organization
How to stop paying lip service to diversity and create meaningful change in the marketing and advertising industry. Please visit Search Engine Land for the […]
