Will Google’s Ad Disclosure schema catch on?
It’s among several initiatives the company is working on as privacy takes center stage. Please visit Search Engine Land for the full article. Source: […]
Month: July 2020
Updates on our work to improve user privacy in digital advertising
Privacy is core to our work at Google, and to our vision for a thriving internet where people around the world can continue to access […]
Marketer’s guide to data-driven marketing attribution
30-second summary: All attribution models have their pros and cons, but one drawback the traditional models have in common is that they are rules-based. The […]
Why SEOs should care about brand
Brand is already affecting the performance we are held accountable for, so we can use the data we have as SEOs to benefit the whole […]
Good news for user acquisition: Consumers are still spending money on mobile apps in 2020
30-second summary: Consumers seem more comfortable with full-screen ads than even five years ago. We can thank connected TV (CTV) for that because it has […]
5 tips for starting international PPC
Be ready to watch for nuances of your targeted regions and adapt your strategy on a regional basis as you begin to track performance. Please […]
On-page and Off-page Optimization of Blog Posts to Get More Traffic. Simple Tricks That Work
Blogging is a lucrative online business no doubt about it. A lot of people want to start a blog as a means of making money […]
Google adds ‘Black-owned’ business attribute to local listings
The attribute can show when listings appear in Search and Maps and is part of several initiatives aimed at supporting Black business owners. Please visit […]
Making every interaction with customers matter
30-second summary: Customer experience boils down to making every customer interaction matter, whether those interactions happen in marketing, support, sales, or the back office. It’s […]
Feedback optimization: A user-first approach to SEO
Feedback optimization is the process of using readers’ comments to improve your content. See how this strategy can improve SEO performance while creating better search […]
