Decoding decisions to grow online sales
With more consumers sheltering at home, digital adoption has rapidly accelerated and changed consumer shopping behavior globally. Consumers are looking for new and delightful products […]
Month: July 2020
Augmented reality starts driving sales: AR product engagement increased mobile purchases at eBags
There was a 112% increase in mobile conversions when users interacted with 3D-AR enabled products, the company says. Please visit Search Engine Land for the […]
Smart Shopping campaigns get shipping annotations, ‘new customer’ bidding control
A new Smart Shopping format will also roll out later this year, and videos are coming to Display ads. Please visit Search Engine Land for […]
Making the most of marketing spend as consumer confidence rises
30-second summary: In light of the pandemic, as some brands have cut back on marketing spend and resources, marketers are finding they don’t have the […]
Google opens image extension beta, adds countdowns to responsive search ads
RSAs are getting more features and functionality. Please visit Search Engine Land for the full article. Source: Search Engine Land Link: Google opens image […]
AI and ML help digital brands deliver exceptional UX
30-second summary: An individual user experience can now be influenced, enriched and personalized using the learnings from millions of similar (or dissimilar) user experiences. And […]
Search engines penalize websites – but why?
Penalties must be seen for what they truly are: stopgap measures. Please visit Search Engine Land for the full article. Source: Search Engine Land […]
Microsoft Issues Patch in Critical RCE Vulnerability in Windows DNS Server
Microsoft has issued a patch over critical remote code execution vulnerability in Windows DNS Server. Source: SEO Chat Link: Microsoft Issues Patch in Critical RCE […]
Replay: How to find (and foster) relationships with content writers
Content writers and agency owners share what brands must do to empower the people responsible for helping them rank and attract traffic. Please visit Search […]
Artificial intelligence (AI) in marketing
30-second summary: Artificial intelligence (AI) is revolutionizing DCO (Dynamic Creative Optimization) and CDP analytics by giving these programs access to multiple data points, across business […]
