Rise of TV viewership and ACR leads to new data challenges abound
30-second summary: As TV viewership bifurcates, ACR lets advertisers finally measure how many people actually watched their ads, and if those ads reached the right […]
Month: July 2020
Google will now notify GMB account owners by email when local listings suspended
Seen as a major step forward, the notice still won’t say explain why. Please visit Search Engine Land for the full article. Source: Search […]
When AMP and other Google initiatives go to the grave, are your SEO efforts going with it? [Video]
Before adopting, SEOs need to consider how long a new feature may be around for, the cost of implementation and maintenance, and whether increased visibility […]
Target Google Ads audiences based on new predicted purchase and churn metrics in Google Analytics
Available in App + Web properties, automate audience creation based on predicted behavior. Please visit Search Engine Land for the full article. Source: Search […]
Video: Purna Virji of Microsoft on inclusion and accessibility in search
Purna also won the US Search Personality Award in 2019 and is just a really good person. Please visit Search Engine Land for the full […]
To build customer loyalty during COVID-19, maximize interactions between transactions
30-second summary: To develop a true relationship with a consumer, brands will need to look beyond the point of sale (POS) to focus on the […]
6 strategies to compete with the giants & win the retail game
30-second summary: Retailers that think in terms of customer pain points and how their business can help employees and society reduce the havoc the crisis […]
Key Insights: Global deal drills, marketers’ cheat sheet, and the customer winning elixir
30-second summary: A region-wise snapshot of business deals to help you better target your marketing minutes and resource Industries that are front runners of the […]
Next on Live with Search Engine Land: The ins and outs of Shopify SEO
With more businesses turning to Shopify to serve customers, optimizing their sites for search is critically important. Please visit Search Engine Land for the full […]
Google’s 3D Swirl ad format now available in DV360
The interactive ads are available in three sizes for mobile. Please visit Search Engine Land for the full article. Source: Search Engine Land Link: […]
