Less than a third of consumers aware of Facebook ads boycott, Gen Z most engaged
Nearly 70% were unaware or had not formulated an opinion of the Stop Hate for Profit campaign. Please visit Search Engine Land for the full […]
Month: July 2020
Video: Christi Olson of Microsoft on audience targeting, syncing with Google and Promote IQ
Christi Olson is the head of Evangelism for Search and Advertising at Microsoft. Please visit Search Engine Land for the full article. Source: Search […]
Regular expression filter support coming to Google Search Console performance reports
This new support is mentioned in the Google help documents but does not seem to be live yet. Please visit Search Engine Land for the […]
Why brands need to take a strategic approach to personalization
30-second summary: Whilst personalization can be complex, consumers respond positively to it. Recent global research found that 73% of consumers said they expect a personalized […]
The siloed approach to marketing is on its last legs
30-second summary: Marketers that have historically approached creative, media, and planning in silos are finding it harder to make adjustments at the pace that a […]
Key Insights: Email marketing the titanium of martech, global dips can’t curb strategy, and more
30-second summary: The World Bank predicts that the global economy will see a 5.2% contraction in global GDP in 2020. This could mark the darkest […]
How spam reports are used at Google
Thanks to our users, we receive hundreds of spam reports every day. While many of the spam reports lead to manual actions, they represent a […]
Google updated guidelines to say spam reports are not for manual actions
Google only uses spam reports to improve its spam prevention algorithms. Please visit Search Engine Land for the full article. Source: Search Engine Land […]
Cost of common digital CX frustrations, and how to prevent them
30-second summary: Digital CX has become a C-suite discussion and business priority in recent years, perhaps even outpacing the traditional four Ps of marketing as […]
