The pros and cons of different attention metrics
30-second summary: Much of the digital marketing world relies on attention as its core unit of value, but attention measurement metrics have always been difficult […]
Month: July 2020
Apple, Amazon, Google and Facebook set to preview antitrust defenses before Congress
Sure to be a marathon, the hearings could be dramatic or incredibly dull. Please visit Search Engine Land for the full article. Source: Search […]
Google rolling out LSAs and ‘Google Screened’ to select professional services nationally
After successful test, the program goes into general availability. Please visit Search Engine Land for the full article. Source: Search Engine Land Link: Google […]
How are marketers improving remote team communication?
With the pandemic forcing people to work remotely, managers and employees have had to adjust what good communication looks like to keep projects moving forward, […]
Bing Webmaster Tools gets a new robots.txt tester
Here is another tool you can use from Bing to see how BingBot can or cannot access your web pages. Please visit Search Engine Land […]
Key Insights: The internet landscape, advertising arena, and holiday shopping season is already here
30-second summary: As of April 2020, there are 4+ billion internet users with unique mobile phone users crossing 5+ billion worldwide. The tea on the […]
How your organization can become AI powered
30-second summary: Companies can make many mistakes in launching AI projects, including not taking the time to understand the technology at a business level, and […]
There’s more than one way to build an influencer program
30-second summary: The size and shape of the influencer program should stem directly from a thoughtful assessment of what your most pressing business goals are. […]
Google’s tools now recognize “Web Story”
As Web Stories become more popular, Google now supports labeling them as such in Google Search Console and its testing tools. Please visit Search Engine […]
What SEOs get wrong about Google updates
Your ranking decline is likely not due to an update and good luck trying to figure out the ranking factors impacting your site. Please visit […]
