Shopify tradeoffs: What to consider before selecting your next e-commerce platform
Shopify makes it easy to start selling, but there are limits to its SEO and customization capabilities. Please visit Search Engine Land for the full […]
Month: July 2020
Saying adieu to AMP: You might be giving up rankings — and revenue
In one study travel marketers saw a 29% bump in mobile revenue with AMP. Please visit Search Engine Land for the full article. Source: […]
Five problems with B2B content (and how to fix them)
30-second summary: Businesses expect a lot from their B2B content, which can make its failures deeply disappointing. There are five common problems that sabotage the […]
The world is changing – the way for brands to reach customers now is through data
30-second summary: One innovative way in which brands and businesses can find new and compelling insights from their customers is by implementing cashless payment solutions. […]
Video: Brian Ussery of Razorfish on SEO for e-commerce sites
We also talked about the new GoogleBot and some of the old days in the SEO industry. Please visit Search Engine Land for the full […]
Social Shorts: Twitter ad engagement drops, Snap Minis launch, more brands pause Facebook Ads
The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Search Engine Land for the […]
What 2020 has taught us about digital transformation
30-second summary: Now that companies have had some time to settle into this new normal, it’s imperative that mindsets change from reactive thinking to proactive. What companies do now will impact […]
How to deploy DOOH during fast market shifts
30-second summary: DOOH spend needs to be targeted to screens that will have the most robust chance for exposure, such as billboards, street-level pedestrian units, […]
Next on Live with Search Engine Land: What’s New With The Bing Webmaster Guidelines
Updates include how Bing crawls, indexes, ranks web pages, and handles search spam. Please visit Search Engine Land for the full article. Source: Search […]
