The storytelling life cycle: 4 strategies for success (and one surefire way to guarantee failure)
30-second summary: Assets that don’t work to tell a story don’t work at all. It’s important for marketers to be thinking about how stories are […]
Month: September 2020
Tech talk with OnCrawl: The role of SEO in the greater digital marketing sphere
30-second summary: SEO in your marketing strategy can significantly improve your online visibility. In our latest Tech Talk, Laura Bony, OnCrawl’s Head of Sales, North […]
Local businesses can highlight COVID-19 ‘health & safety’ measures with Google My Business
The attributes should start appearing in Search and Maps soon. They are intended to give consumers confidence and manage their expectations. Please visit Search Engine […]
Google now uses BERT to match stories with fact checks
Google has made numerous changes to auto-complete, News, fact-checking, knowledge panels, breaking news detection and more. Please visit Search Engine Land for the full article. […]
Google AdSense – Provide your seller information with sellers.json
Google AdSense requires publishers to publish a JSON file with your business information. Source: SEO Chat Link: Google AdSense – Provide your seller information with […]
How content consolidation can help boost your rankings
Update, remove and/or merge content to avoid split ranking signals and provide users with a better experience. Please visit Search Engine Land for the full […]
The ultimate brand guide to helping consumers achieve data harmony
30-second summary: To find success in the age of data, brands must help consumers find data harmony Privacy is dictating corporate structure, creating new jobs […]
How COVID-19 changed the way we write content
30-second summary: Trust your process. Process is your friend, especially when you’re up against factors beyond your control. Our editorial process picked up the shift […]
RSAs: Are they living up to the promise? It depends
Marketers weigh in on what they’re seeing from responsive search ads as Google tests making them the default search format. Please visit Search Engine Land […]
