InMarket buys NinthDecimal to compete with Foursquare more effectively
The company is positioning itself as an “omnichannel” rather than “location” marketing platform. Please visit Search Engine Land for the full article. Source: Search […]
Month: September 2020
Google says you can recover from core updates without a new core update
Unlike the old Panda or Penguin updates, Google core updates get refreshed data regularly. Please visit Search Engine Land for the full article. Source: […]
Why marketing will improve thanks to the death of third-party cookies
30-second summary: Brands will need compliant and consumer-friendly ways to collect, enrich, and organize first-party data. The first step is to honestly ascertain – who […]
Five ways brands can win in the new ecommerce world
30-second summary: Consider all touchpoints your consumers reference as they make purchase decisions, including places and platforms like Google, Amazon, Pinterest, Walmart, and more, and […]
Next on Live with Search Engine Land: The SEO gender gap and how to close it
Join us Friday for a discussion on the impact of gender imbalance and how agencies, in-house teams and consultants can help affect change. Please visit […]
Computer vision brings shoppable video to life
30-second summary: Computer vision is a long-established segment of AI which deals with a machine’s ability to understand and process visuals and provide appropriate outputs. […]
It’s time to reevaluate your content management system (CMS)
30-second summary: COVID-19 has drastically affected businesses that traditionally rely on physical interaction to drive revenue. There is more of a focus than ever on […]
Video: Part 2 with Kevin Lee on nofollows, 302 redirects, branded content
He also went on the record on if SEO is harder than PPC. Please visit Search Engine Land for the full article. Source: Search […]
Four steps to ABM fueled targeting for B2B marketers
30-second summary: Account-based marketing (ABM) is a B2B growth strategy that emphasizes targeting high-quality accounts by creating audience segments and maintaining an account-based funnel. Successful […]
New study shows digital engagement is key to post-pandemic ecommerce customer retention
30-second summary: COVID-19 has accelerated consumers’ shift to online shopping around the world, making digital strategy critical to retailer success, both now and in the […]
