What marketers can do to pandemic-proof their data assets
30-second summary: Pre-pandemic, marketers could make some safe assumptions about how their customers lived and what interested them most based on their available first-party data. […]
Month: September 2020
Optimizing for Voice Search
The term has been around for some time, Voice Search! In one form or the other we have come across it. But do we really […]
How to audit sites inside corporate networks
Turn private (VPN required) URLs into temporary ones that allow for page changes but hide the content to preserve its privacy. Please visit Search Engine […]
Microsoft Advertising adds brand safety with IAS partnership
Audience Network ads will be blocked from pages deemed to have moderate or high brand risk. Please visit Search Engine Land for the full article. […]
Voice-enabled AI: Pioneering the contactless future
30-second summary: Speech based solutions, which allow for contactless customer interactions by their inherent design, are now in greater demand than ever before. To begin […]
Ways to take consumer privacy seriously in the time of COVID
30-second summary: Jornaya data shows the number of TCPA Visual Playback (VPB) requests skyrocketed in May 2020. These requests occur when a client receives a […]
Social Shorts: Facebook’s 20% rule, Pinterest Story Pins, Reddit brand safety options
The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Search Engine Land for the […]
This is what a customer data platform (CDP) is designed to do
30-second summary: BlueConic is a CDP provider that works with hundreds of clients including Hearst, Moen, T-mobile, and ING. Their newly published eBook is aimed […]
Tips to reinvigorate your social marketing strategy for impact & authenticity
30-second summary: Brands must shift from their pre-pandemic social media strategies More organic and engaging approaches are crucial when it comes to winning back customers […]
Tech Talk with LoyaltyLion: How to find the best loyalty and retention strategies for your brand
30-second summary: The ecommerce market shows steady growth and has thus given rise to many competing companies. Increased competition has led to an increase in […]
