Is Amazon about to eat Google’s lunch?
The e-commerce giant’s DSP is capturing more budgets and accelerating over the course of the pandemic. Please visit Search Engine Land for the full article. […]
Month: September 2020
15 Game-Changing Rules for SEO
Today, when the majority of businesses are moving online, SEO or Search Engine Optimization has become more important. For those who are new in the […]
Yelp brings Ads Dashboard into Yelp for Business, debuts new ads features
Advertisers can now optimize for goals such as phone calls, website visits or messages, add negative keyword targeting and more. Please visit Search Engine Land […]
The rise of reputation experience management
Reviews and ratings influence search rankings and customer acquisition. Here’s how marketing and customer experience teams can work together to improve both SEO and customer […]
Google brings bidding to Local Services Ads
Only selected advertisers will get access to the auction during the beta period. Please visit Search Engine Land for the full article. Source: Search […]
Bing applies AI and natural language models to autosuggest, People Also Ask
Intelligent answers and semantic highlighting are also rolling out to more markets. Please visit Search Engine Land for the full article. Source: Search Engine […]
How to adapt your SEO strategy to navigate through the pandemic
30-second summary: When you’re starting with your adapted SEO strategy, it’s important to acknowledge the changes in your working environment. All remote teams need to […]
Best Practice: Four ways to leverage lifecycle marketing
30-second summary: Lifecycle is a more holistic view of the customer journey – accounting for post-purchase touchpoints such as: adoption, retention, expansion, and advocacy Increasingly, […]
Business Websites: Does Google Punish Them?
Google is notorious for constantly changing up algorithms that affect search engine rankings. When business websites think they are in a safe spot, the ground […]
Video: Barry Schwartz and Google’s Martin Splitt discuss strained relations with the search community
The two chat about how the company’s attempts at transparency have backfired, common SEO misconceptions and why the answer is often “it depends.” Please visit […]
