Google’s move to reduce advertisers’ visibility into search terms reporting raises big questions about data access in the age of automation. Please visit Search Engine […]
30-second summary: Multi-dimensional plans offer a higher chance of bringing you to the forefront of the businesses you intend to pitch to. Offer additional insights […]
While HTTP/2 should result in efficiency improvements, there is no ranking benefit to this chage. Please visit Search Engine Land for the full article. […]
30-second summary: Influencers can generally be classified into three categorical buckets: aspirational, authoritative, and peer. Avoid fixating on sales when it comes to influencer KPIs, […]
Seeks to bring simplicity and centralized control to content management on Facebook and Instagram. Please visit Search Engine Land for the full article. Source: […]
The digital video boom is here. As people spend more time at home and the need for relevant, fresh content is at an all time […]
Convenience and safety are important when you’re deciding how to shop–in fact, we’ve seen Google searches for “curbside pickup” and “safe shopping” increase tenfold in […]
This script will show you the daily percentage of clicks going to search terms that Google doesn’t report. Please visit Search Engine Land for the […]
30-second summary: Colleen’s 12Ps of marketing technology© is built upon the tenet that martech is an enabler for marketing. Marketing technology, in and of itself, […]
30-second summary: When we’re faced with new circumstances that alter the fabric of how we’ve always operated, agility becomes the determining factor of success. As […]
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