Why omnichannel marketing is the best strategy for short-term ad budgets
30-second summary: A rapidly changing advertising environment has led marketers to cut back and refocus their ad spend Agile marketers can adapt to this environment […]
Month: October 2020
‘People Also Ask’ boxes: Tips for ranking, optimizing and tracking
The PAA boxes appear in nearly half of all searches. Here’s how they work and how SEOs can use them to your advantage. Please visit […]
Google testing new ‘call history’ feature for Google My Business
The missed call log will remain available to businesses for 45 days. Please visit Search Engine Land for the full article. Source: Search Engine […]
Microsoft’s Digital Marketing Center for search and social management adds features, opens beta
The free platform is now open to U.S. small businesses. Please visit Search Engine Land for the full article. Source: Search Engine Land Link: […]
Affiliate never should have been a marketing channel
30-second summary: When the affiliate channel burst onto the scene in the late 90s, it was classified as a type of marketing. But in reality, […]
The future of the mall
30-second summary: More customers are transitioning to a digital-first experience Digital-first brands that recognize a superior CX as a competitive differentiator are aware that the […]
Study: Comparing the data from 8 SEO tools
Spoiler: The numbers you’ll find don’t match up. SEO metric tools are for general trend analysis and competitor benchmarking, not on specific numbers. Please visit […]
Congressional report blasts Google, Apple, Amazon and Facebook as monopolistic ‘gatekeepers’ of the digital economy
Breaking up these companies will apparently be on the table. Please visit Search Engine Land for the full article. Source: Search Engine Land Link: […]
What’s changed in Google Ads Locations reporting and why you need a custom report
Simplified locations reporting misses the nuance of user location — here’s what you need to do to get that data, too. Please visit Search Engine […]
