Get your business ready for what comes next
Advertising Week is an event I look forward to every year—it brings global thought leaders together to find new ways we can use technology to […]
Month: October 2020
Web Stories are coming to Google Discover
Web Stories is being expanded to show in more Google areas. Please visit Search Engine Land for the full article. Source: Search Engine Land […]
Google Ads intros automated Insights, Performance Max campaigns, to release Video Action out of beta
The new products and features are further indication of Google’s machine learning goals. Please visit Search Engine Land for the full article. Source: Search […]
How to overcome complexities in podcast advertising through identity resolution
30-second summary: The rise in popularity of podcasts has opened a new door for audio advertisers, but measurement and showcasing its role within attribution models […]
Three predictions about the future of virtual & hybrid events
30-second summary: Even when in-person events resume, virtual and hybrid formats will remain a go-to. Attendees may be given the choice between attending in-person or […]
10 Reasons why SEO is crucial for any Small Business
Many small business owners feel that search engine optimisation (SEO) is only for big brands. However, SEO is an important element to keep every size […]
Bing rebrands as Microsoft Bing, expands Give with Bing
The rebrand includes new logos, and Give with Bing is now available in seven markets. Please visit Search Engine Land for the full article. […]
Google My Business and reviews gain in 2020 Local Ranking Factors survey
But rankings and conversions aren’t always the same thing. Please visit Search Engine Land for the full article. Source: Search Engine Land Link: Google […]
Video: Drew Madore believes Google’s ranking algorithm uses user experience signals
Many SEOs do not believe Google when they say they do not use Google Analytics or Chrome data for ranking purposes. Please visit Search Engine […]
Five habits of high-performing marketing teams
30-second summary: Nineteen percent is exactly how much time the average marketer today spends on their highest value work, according to Workfront’s global marketing report. […]
