Personalizing CX: From initial lead to customer success
30-second summary: Personalization drives sales, and companies that reach out using the customer’s history as the context of their communication are more successful. Following up […]
Month: October 2020
Apple Showing Signs it May Soon Launch a Search Engine
A number of changes, including crawling from AppleBot, indicate Apple may soon launch a search engine. Source: SEO Chat Link: Apple Showing Signs it May […]
Building Links for Local Businesses: A Quick Local SEO Guide
If your business isn’t online, it’s as good as invisible. Over 4.54 billion people around the world are online. That’s almost 60 percent of the […]
Does the Google antitrust case make an Apple search engine more likely?
The DOJ may cause Apple to accelerate plans for its own engine. Please visit Search Engine Land for the full article. Source: Search Engine […]
Online holiday sales could reach $200 billion according to Adobe
Smartphones will drive the majority of online retail traffic and 42% of sales. Please visit Search Engine Land for the full article. Source: Search […]
Microsoft Clarity, the company’s tool for visualizing user experience, is out of beta
The tool provides site owners with visual heatmaps, session playbacks, filters and metrics to help them improve their user experience. Please visit Search Engine Land […]
The power of voice can help marketing teams capitalize on content
30-second summary: Trint, an AI-powered transcription technology platform, published a whitepaper explaining how to repurpose video and audio into multiple types of content. Virtual events […]
For publishers, the pandemic closed an advertising door and opened a window
30-second summary: Content commerce has shown itself to be a reliable and resilient monetization strategy for publishers during periods of economic uncertainty. Content commerce has […]
SEO Consultant: The Complete Guide to Hiring a Consultant
If search engines such as Google and Yahoo don’t display your website on the first page, your potential customers won’t know you exist. Better search […]
What passage indexing and natural language processing mean for the future of SEO
Google’s recent updates provide SEOs with more freedom to focus on users instead of bots. Please visit Search Engine Land for the full article. […]
