3 ways to help shoppers find the latest holiday deals
Last holiday season in the U.S., Google was used by more shoppers related to their shopping than any other source.1 In fact, when looking for […]
Month: October 2020
With an eye toward deal-seekers, Google releases promotions, pricing updates for both advertisers and users this holiday season
Pricing and promotions in Google Shopping could be more important than ever this year. Please visit Search Engine Land for the full article. Source: […]
5 leading providers of enterprise marketing automation solutions
30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing […]
Customer obsession is no longer an option. It’s an imperative
30-second summary: Customer expectations have evolved, and traditional marketing approaches no longer apply The goal must be not only full understanding, but anticipation, of customer […]
The content crisis: What it is and how to solve it
30-second summary: Every marketer knows, digital experiences require content; tailoring them to individual customers requires a lot. Sitecore calls this the content crisis. It’s the […]
Google moves one step closer to ads that can deliver personalization and privacy
Individualized targeting is replaced by group targeting using an algorithm to assign people to interest-based cohorts. Please visit Search Engine Land for the full article. […]
What Prime Day signals for 2020 holiday retail
Here’s what marketers should expect, plan for and start doing now to maximize sales and revenue this season. Please visit Search Engine Land for the […]
Proactively building negative keyword lists in Google Ads is now more important than ever
Google appears to be pushing for the premature rollout of automated features to further develop its machine learning (at the expense of the advertiser). Here […]
Facebook launches new Shopping audiences, Instagram Product Tag ads, tests Shops discounts
Facebook continues to expand Shopping capabilities and features across its platforms Please visit Search Engine Land for the full article. Source: Search Engine Land […]
Automation can free humans up to do human things
30-second summary: At its simplest, automation can help marketers accomplish repetitive daily tasks, so creatives can be free to spend time on other areas like […]
