How IDFA opt-in will change the way we advertise in apps
30-second summary: Apple announced that it will phase out IDFA, an advertising ID that allows it to track user behavior within the app environment. Advertisers […]
Month: November 2020
Is your website at risk for an ADA accessibility lawsuit?
It’s not only the right thing to comply to help users, but the majority of lawsuits over compliance with the Americans with Disability Act are […]
Snapchat Rolls Out More Ads Certification Courses via @MattGSouthern
Snapchat is adding more courses to its marketer education platform which offers free certifications for different types of direct-response advertising.The post Snapchat Rolls Out More […]
Search Ad Spending is Growing in 2020 Despite Pandemic via @MattGSouthern
Search ad spending is seeing an estimated 5.9% growth in 2020, according to a new forecast from eMarketer.The post Search Ad Spending is Growing in […]
Google Webmasters Rebrands As ‘Google Search Central’ via @MattGSouthern
Google Search Central is the new Google Webmasters following a change in branding that also comes with a new sidekick for Googlebot.The post Google Webmasters […]
Goodbye Google Webmasters, hello Google Search Central
The history behind Google Webmasters Merriam-Webster claims the first known use of the word “webmaster” was in 1993, years before Google even existed. However, the […]
Google on Dealing With Sneaky Use of Expired Domains via @martinibuster
Google’s John Mueller answers a question about the balance needed to deal with expired domains and the complexities involvedThe post Google on Dealing With Sneaky […]
12 Pinterest SEO Tips for High-Traffic Success via @seocopychick
Want more traffic from Pinterest? Follow these Pinterest SEO tips to optimize your profile, increase clicks, and drive traffic to your website.The post 12 Pinterest […]
Concrete steps marketers should take now to get ready for CA’s CPRA in 2023
The California Privacy Rights and Enforcement Act won’t take effect for two more years, but don’t wait to prepare. Please visit Search Engine Land for […]
5 Things You Should Know Before Buying SEO Software via @MordyOberstein
Before subscribing to an SEO software, make sure to consider these five insider tips to get the most value for your money.The post 5 Things […]
