How SEO Has Changed Over the Years?
Search Engine Optimization (SEO) is imperative for corporates to gain greater visibility and searchability. Regardless of how large or small your business is, SEO is […]
Month: November 2020
Key Insights: The two missing pieces of your holiday season digital strategy that influence consumer buying decisions
30-second summary: 2020 has given consumers and brands the most digital-first holiday shopping season. Consumers are making buying decisions in the “messy middle” stages – […]
H1 Headings For SEO – Why They Matter via @martinibuster
Google uses H1 headings for SEO. But the ways they are used have evolved. Keep heading tag use up to dateThe post H1 Headings For […]
Google’s John Mueller: Long Anchor Text Gives Us More Context via @MattGSouthern
There is one key difference between using many words in anchor text compared to using fewer words, according to Google’s John Mueller.The post Google’s John […]
Marketers’ big test on Black Friday and beyond
30-second summary: The loss of traditional Black Friday traffic may be a blow to many marketers, but there is plenty of hope and opportunity. Foot […]
Marketers play a critical role in unifying digital transformation goals
30-second summary: With customer interactions pushed to digital channels, marketers need to adapt. In-person customer experiences carry an unparalleled level of personalization and engagement that […]
5 Ways Responsive Web Design benefits your SEO
With mobile internet accessibility and usability growing year-on-year, it is undeniable that websites must meet users’ expectations for a smooth and relevant experience. Moreover, 2020 […]
Can retailers have a successful holiday season without Black Friday? The short answer: Yes
30-second summary: An early start to the online holiday shopping calls for marketers to: Address email performance and deliverability issues now. Perform data fixes to […]
How marketers can manage risk and save projects during the pandemic and beyond
30-second summary: Following months of business turmoil, marketers are under more pressure to deliver than ever before. Each and every project needs to be a […]
