The secret to developing a healthy obsession with the customer
30-second summary: To better understand the customer, brands will need to reevaluate how they interact with and track the customer journey Understanding the high-value customers […]
Month: February 2021
Diversity and inclusion in search marketing and advertising; Monday’s daily brief
Plus, GMB adds messaging to desktop (finally) Please visit Search Engine Land for the full article. Source: Search Engine Land Link: Diversity and inclusion […]
How to audit Core Web Vitals
A step-by-step process to identify problems and prioritize fixes ahead of the Page Experience Update. Please visit Search Engine Land for the full article. […]
Bing Launches Large Scale Spelling Correction Worldwide via @MattGSouthern
Microsoft Bing’s large-scale multilingual spelling correction models, collectively called Speller100, are rolling out worldwide with high precision and high recall in 100-plus languages.The post Bing […]
Facebook & Instagram Shops Integrate With Shopify via @MattGSouthern
Facebook and Instagram Shops are adding Shopify as a payment option which is estimated to increase conversion rates by 1.72x.The post Facebook & Instagram Shops […]
How to Develop Your PPC Strategy via @LisaRocksSEM
A successful PPC campaign begins with a goal-oriented strategy. Learn five common PPC goals and what you can do to accomplish each one.The post How […]
Google My Business & Local SEO in 2021 [Podcast]
On today’s Search Engine Journal Show LIVE, Loren Baker and Greg Gifford will be going over what’s important and what’s changing for Google My Business […]
How to Rapidly Boost Your Sites Ranking and Avoid Penalties
Grabbing the top spot on Google search results — and staying there — is every website owner’s dream. But it doesn’t happen through sheer luck […]
Google Had Tough Week as Governments and Competitors Line Up To Take a Swing
From new taxes on Google Ads to attempts at taxing the app stores, Google had a rough week. Source: SEO Chat Link: Google Had Tough […]
GMB Messaging for Desktop Now Rolling Out via @RebekahDunne
Google My Business is rolling out Messaging for desktop users. Learn how to opt in and what local businesses need to know about the feature.The […]
