A Complete Guide to PPC Ad Targeting Options via @michellemsem
Here’s a walk through of ad targeting options for search, display, and remarketing campaigns and how they can be used to engage with potential customers.The […]
Month: February 2021
Google May Treat Press Releases Different From Other Content via @MattGSouthern
Google tries to distinguish press releases from other types of content and may treat them differently in search results, says Search Advocate John Mueller.The post […]
Google Ads Rolls out Lead Form Extensions Directly in the SERPs & This Week’s Digital Marketing News [PODCAST]
The Marketing O’Clock team checks out Google Ads’ updated lead form extension, gives the lowdown on Google’s passage-based ranking going live, and more!The post Google […]
Survey: Social media, marketing and the impact of the news
India and Canada are just two nations whose governments are said to be discussing the possibility of requiring Facebook to pay to publish news stories […]
7 Local Marketing Measurement Best Practices for Times of Crisis via @mjnyman
Local search changes significantly in times of crisis. Learn best practices to measure the success of local marketing during unpredictable events.The post 7 Local Marketing […]
3 Search Marketing Tactics to Drive Last-Minute Ecommerce Sales via @LWilson1980
When you need to quickly move stock, feature timely promotions, and generate last-minute sales in ecommerce, try these proven search marketing tactics.The post 3 Search […]
Facebook-Australia standoff may have turned a corner
The proposed news bargaining code remains in suspense as Australia’s Treasury department brings Facebook and publishers back to the table. Please visit Search Engine Land […]
18 More SEO Issues That Cause Search Rankings & Traffic to Drop via @BrianHarnish
There are many reasons a site’s search rankings and traffic may drop, from technical on-site issues to off-site SEO. Use this checklist for diagnosis.The post […]
Google Discusses Natural Backlinks via @martinibuster
Google’s John Mueller discusses the mindset for achieving natural backlinksThe post Google Discusses Natural Backlinks via @martinibuster appeared first on Search Engine Journal. Source: Search […]
Google Battles Fraudsters and Vandals as Maps Reaches 970 Million Submissions via @RebekahDunne
Google specifies how they combat content fraud and vandalism, while celebrating the 20 million genuine submissions made every day.The post Google Battles Fraudsters and Vandals […]
