Month: December 2021
PPC 2021 in review: Privacy and automation force advertisers to adapt
From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021. […]
How To Optimize For Google Featured Snippets: A 12-step Guide
Featured snippets can help boost brand reputation and drive organic traffic. Learn how to optimize for them in this step-by-step guide.The post How To Optimize […]
SEO Best Practices: How To Create Awesome Meta Descriptions
Learn how to create awesome meta descriptions that help search engines understand your page’s content and inspire searchers to click through and visit your website.The […]
Google Loses Top Domain Spot To TikTok
Google is no longer the world’s most popular domain after being dethroned by TikTok, according to rankings from web security company Cloudflare.The post Google Loses […]
DuckDuckGo To Release Desktop Version Of Mobile App
DuckDuckGo is working on a desktop version of its mobile app, which offers a private browsing experience that’s said to be faster than Google Chrome.The […]
8 Python Libraries For SEO & How To Use Them
A Python library is a collection of useful functions and code. Learn how to use different Python libraries for SEO projects and tasks here.The post […]
Title Tag Optimization: A Complete How-to Guide
Discover the right balance between incorporating important keywords with also matching the intent for the topic. Here are some tips on title tag optimization.The post […]
Messy SEO: Fixing site structure while a Google title change sinks clickthroughs
In Part 5 of our Messy SEO series, we look at the results from Google’s title tag changes and other SERP issues affecting MarTech. Please […]
Microsoft Advertising CVP Rik van der Kooi announces departure
Rob Wilk, vice president at Microsoft Advertising, will step up to lead the platform. Please visit Search Engine Land for the full article. Source: […]
