What’s A Good Cost Per Acquisition (CPA)? Ask The PPC
It’s not always straightforward to set KPIs for your paid ad campaigns. Here’s what you can do, according to Navah Hopkins in this month’s column. […]
Month: May 2022
Google Universal Analytics real time metrics now titled “in the last 5 minutes”
Google has updated the title it uses for real time analytics in Universal Analytics 3 to read “in the last 5 minutes.” Previously this section […]
What Is Personal Branding? Here’s Why It’s So Important
What’s personal branding all about, anyway? Here’s why it matters and what you can do to build a solid brand of your own. The post […]
You still don’t have marketing security?
Why has ‘marketing security’ become a top priority for modern-day marketers? Five years ago, if you were to ask a marketer about their security strategy, […]
How to make a GA4 landing page report in 10 easy steps
Want to make your own landing page report in Google Analytics 4, but not sure how? Then this article is for you. Read on to […]
Google Shows How to Control Titles in Search Results
New support page tells how Google chooses title links and what can be done to control them in the search results The post Google Shows […]
PageSpeed Insights Adds New Lighthouse Speed Metrics
New metrics improve feedback on server-related speed and provides a more comprehensive representation of page performance than previously available The post PageSpeed Insights Adds New […]
8 Engaging Infographic Types & How To Create Them (+ 5 Free Tools)
Ready to level up your infographics strategy? Check out these different types you can use to tell more compelling brand stories. The post 8 Engaging […]
Google reveals new image ranking signal, inclusive schema
Google said it will soon incorporate a new signal into image ranking. Google is also introducing a new type of schema in an attempt to […]
Google Scene Exploration Searches The World Around You
At its annual I/O conference held today, Google announces an upgrade to multisearch that conducts simultaneous queries about objects around you. The post Google Scene […]
