Search marketers agree: automation the least favorite part of PPC
Whether you love it or hate it, PPC is a part of digital marketing that just isn’t going away any time soon. I’ve been working […]
Month: June 2022
Webinar: Protect your PPC spend against ad fraud
By 2023, the global cost of digital advertising fraud will reach $100 billion. Invalid traffic and fraud are consuming your budget, leaving you with few […]
Apple’s ad business may reach $6 billion by 2025
JP Morgan lead analyst Samik Chatterjee thinks Apple could bring in $6 billion in revenue from mobile advertising in 2025. Market projections. According to Apple […]
How to find the balance between creativity and automation in PPC
Day 2 of SMX Advanced 2022 has kicked off and this morning’s keynote by Brad Geddes was all about leveraging automation in your ad campaigns. […]
DuckDuckGo drops below 100 million searches per day
DuckDuckGo, the privacy-focused search engine, is now trending at below 100 million searches per day according to its public traffic statistics page. Back in January […]
Should I Use Broad Or Phrase Match Negative? Ask The PPC
Confused about using broad or phrase match negative on multiple platforms? PPC expert Navah Hopkins dives into when it’s best to use them. The post […]
Google Replacing ‘Warning’ Labels In Search Console
Google is simplifying Search Console reports so you can focus more on issues that affect how your website appears in search results. The post Google […]
11 Retail Content Marketing Trends To Inspire Your Next Campaign
Running out of fresh content ideas for your retail brand? Take your cue from these perfectly executed examples on various platforms for your next campaign. […]
Google Analytics & Search Console Data Never Match – And Here’s Why
Both the Google Search Console and Google Analytics offer insights into your digital presence and performance, but they report data in different ways. Here’s why. […]
Google Search Console item classifications updated to show valid or invalid
Google changed how it is displaying errors within some of the Search Console reports to show only valid or invalid classifications, the company announced today. […]
