1-star review attacks plague restaurants on Google
Restaurants around the U.S. are under attack from negative reviews. The New York Times covered the newest scam, where people are leaving 1-star reviews for […]
Month: July 2022
Instagram announces payments in chat
Mark Zuckerberg announced today that you can now buy products from small businesses and track those orders in Instagram chat. How does it work. You […]
How To Find Talented Writers To Fuel Top Quality Content Creation
Creating top-quality content requires top-notch content writers. Here’s how to find them, according to content experts Robert Rose and Rebecca Lieb. The post How To […]
Google allows Election Ads on YouTube and updates its Political Content Policy
Next month the Google Ads Political Content Policy will be updated and advertisers will be required to further clarify the “Paid for by” disclosure directly […]
9 Things To Optimize On An Ecommerce Site To Drive Sales
Avoid abandoned carts and annoying pop-ups so you can delight your customers (instead of driving them away in frustration). The post 9 Things To Optimize […]
8 Elements Of A Successful Content Strategy
Like a marketing octopus, there are eight important appendages to a good content strategy. Let’s run through them in the order you should create them. […]
Putting lipstick on a pig: Fix the website or fail at SEO
You’ve landed a new client and you’re digging into the website. One look tells you this is not going to be easy. Sure, you could […]
How to use 12 micro intents for SEO and content journey mapping
Classifying queries based on the classic search intents is no longer as effective as it used to be. Today, SEOs who want to understand search […]
Google Confirms Bug Affecting Ads & Analytics Reporting
Google confirms there’s a bug affecting reporting across Ads and Analytics products. The issue is ongoing with no word on when a fix is coming. […]
Google Ads, Analytics issue affecting reporting stats
On Twitter, Yael Consulting founder Lior Krolewicz noticed a strange issue where Google isn’t reporting the correct ad spend. We checked the Google Ads status […]
