The state of attribution modeling in paid search
There are numerous ways to measure paid search and its contributions across channels. Your PPC strategies can guide specific user behaviors, and in turn, change […]
Month: July 2022
Creativity meets scale in Ads Creative Studio
Last year, we introduced a beta version of Ads Creative Studio as a destination for creative and media professionals to make more effective ads at […]
Top 5 Chinese Search Engines & How They Work
Planning to enter the biggest online market in the world? Discover Chinese search habits and learn about the top 5 Chinese search engines first. The […]
Tips For Writing Social Media Interaction Posts That Get Noticed
Discover the 10 best tips to write posts that attract and engage your audience on any social media platform. The post Tips For Writing Social […]
Why Having A User-First Approach To SEO Is Important
Here are five steps you can take to make your site more user-friendly, and hopefully climb further up the search engine results page rankings. The […]
How to do a schema markup audit
A full schema audit aims to ensure that your website has the most comprehensive schema types and corresponding attributes in place for your niche. Schema […]
Google Brings Optimization Score To Performance Max Campaigns
Google is rolling out six new features for Performance Max campaigns, including the long-awaited optimization score. The post Google Brings Optimization Score To Performance Max […]
Netflix, Microsoft partner for ad supported subscription plan
Microsoft announced today that they had been selected as the new partner to help bring an ad-supported subscription plan to Netflix. Beating Google and NBC. […]
What is Google Data Studio and how you can use it
Analytics has always been a challenge for marketers. Data can be confusing, overwhelming and, difficult for the ordinary human to understand and decipher. In many […]
Does The CMS Matter For Search Rankings?
Google’s Search Advocate John Mueller answers whether there’s an SEO advantage to choosing one type of content management system (CMS) over another. The post Does […]
