The search marketer’s guide to connected TV: best practices for making the jump
Lack of video creative and imprecise targeting historically meant that channels like paid search were a better use of a limited ad budget for agencies […]
Month: September 2022
YouTube Experimenting With New Features For Analytics Research Tab
Based on the success of YouTube Search Insights, a keyword research feature released last year, the video-sharing platform is experimenting with three new features on […]
Google helpful content update is now done rolling out
Google has confirmed that the helpful content update is now finished rolling out. The update took 15 days to roll out, starting on August 25, […]
TikTok adds additional regional trend insights
TikTok has added more insights, countries, industries, holidays, and other key market trends to its insights tool. What are TikTok Insights. Insights help advertisers and […]
What’s REALLY Working In SEO [Podcast]
You keep hearing about all these new SEO techniques, but what actually works right now to drive traffic? Craig Campbell reveals his top tactics. The […]
Smart Shopping campaigns in Merchant Center will automatically upgrade to Performance Max
Any new campaigns created in Merchant Center will now be Performance Max campaigns. Completing the transition. In July we reported that Google was beginning to […]
What Is Cost Per Click (CPC)?
Learn the basics of cost per click bidding, why it’s important, and when to use it. The post What Is Cost Per Click (CPC)? appeared […]
Google Keyword Planner: How To Use The Free Tool For SEO
Not sure whether you should invest in a paid keyword research tool? Try Google Keyword Planner with this handy, step-by-step guide. The post Google Keyword […]
PPC management for e-commerce: 28 tools to explore
Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a […]
6 SEO Content Writing Tips For Law Firms
Reach out to potential clients with high-quality content. Here are six simple content writing tips for law firms. The post 6 SEO Content Writing Tips […]
