Core Web Vitals: Google’s Top 3 Metrics For Evaluating User Experience
Learn what Core Web Vitals are and the different ways to measure these metrics. The post Core Web Vitals: Google’s Top 3 Metrics For Evaluating […]
Month: September 2022
Optimizing content for search: A 4-step guide
SEO and content are both powerful on their own. But it’s the combination of the two where you see the best results. It isn’t just […]
Facebook Competitions: What You Need To Know
Before jumping into a Facebook competition, there are some things you should consider. Check out these helpful tips. The post Facebook Competitions: What You Need […]
How to optimize the marketing KPIs moving the needle in e-commerce
In a world with tightening budgets, limited resources and a growing “do more with less” attitude, tracking performance metrics and optimizing them are more important […]
How to create, analyze and optimize Dynamic Search Ads
Automation poses a risk to job security in nearly every industry. As PPC marketers, algorithm-based tools have changed the face of our job. While we […]
Google Will Reject Ads Leading To Pages With Intrusive Advertising
Google Ads is implementing a policy that requires landing pages to meet the “better ads standards,” as laid out by the Coalition For Better Ads. […]
Google Updates Documentation On Meta Descriptions
Google’s documentation for how to control search snippets was updated to include examples of good and bad meta descriptions. The post Google Updates Documentation On […]
Webinar: How to choose whether to build or buy with this CDP checklist
What’s best for you? A CDP out-of-the-box? Building a customer data solution yourself? There’s merit in both options, and this webinar is here to help […]
Google will update ad Destination requirements policy in October
Starting next month, Google will update the Destination requirements policy requiring that ad experiences on destinations to conform to the Coalition for Better Ads Better […]
Meta Lists 4 Ranking Signals For Video On Facebook
Meta shares four of the top signals its algorithm uses to determine which videos receive wide distribution on Facebook. The post Meta Lists 4 Ranking […]
