The case of the stealth Google-bomb
Earlier this year, I was asked to work on a legal case involving a couple of finance sector companies where one was accused by the […]
Month: October 2022
Increasing access to mental healthcare in Ireland
Mental health illnesses impact more than 84 million people across the European Union, with Ireland being one of the most affected countries. Across Ireland, but […]
How To Leverage Amazon Prime Day To Grow Sales [Podcast]
How can you maximize Amazon Prime Day sales? How can you benefit from Prime Day if you’re not on Amazon? The post How To Leverage […]
3 new YouTube streaming, shopping, and audio features
YouTube has just announced three new features for advertisers to reach people where and when they’re watching the most. The three new features are spread […]
TikTok Update Will Restrict Live Streaming To Adult Hosts
In a move intended to improve community trust and safety, TikTok is updating its livestreaming functionality to restrict hosting to users aged 18 or over. […]
Google on Alt Text SEO & Accessibility
Google podcast discussion about writing alt text for images that balances the needs of SEO and accessibility The post Google on Alt Text SEO & […]
The YouTube Effect: New ways to reach engaged audiences
People are gravitating toward content they relate to, whether they’re watching in their living rooms or scrolling short-form video on their phones. And they’re finding […]
3 new TikTok LIVE features, updates, and policies
TikTok has just announced three new features aimed at enhancing the LIVE experience and promoting greater brand safety, something that the app has been accused […]
Google Makes Ads More Distinguishable From Organic Results
Google is rolling out updates to search ads that include the removal of the “ad” label and the addition of business names and logos. The […]
TikTok has a new Focused View campaign objective
The new Focused View campaign objective allows brands only pay when users have voluntarily watched an ad for at least 6 seconds or when they […]
