Ex-Googler Answers Why Google Search is Getting Worse
Ex-Googler Marissa Mayer says there’s nothing wrong with Google Search, it’s the web that’s getting worse The post Ex-Googler Answers Why Google Search is Getting […]
Month: November 2022
How to create long-form content that ranks, gets read and converts
There are many questions about content length in SEO and what ranks the best. While Google says there’s no specific word count they recommend, some […]
Is Fresh Content A Google Ranking Factor?
To decide if “freshness” could be a ranking factor, we need to understand what the “Freshness” algorithm updates mean and how they affect search rankings. […]
SEO ROI: How To Ensure Performance Tracking Matches Goals
Not sure which SEO metrics are useful and which aren’t as prioritized? Discover which metrics in-house, agency, and freelance SEOs agree and disagree on. The […]
Social Media Content Strategy: From Start To Finish
A social media content strategy is your treasure map to earning ROI from social media. Learn how to create one in 7 steps. The post […]
Google: HTTP/3 Doesn’t Impact SEO
Google Search Advocate John Mueller debunks a theory that the faster speed of HTTP/3 can directly impact a website’s SEO. The post Google: HTTP/3 Doesn’t […]
Ex-Googler On Featured Snippets: Google is More Hesitant To Send Users Out Into The Web
Ex-Googler offers opinion that uptick in featured snippets is because Google is “concerned about some of the low-quality experiences out on the web” The post […]
Webinar: Do more with less to get ahead in 2023 by Cynthia Ramsaran
As 2022 winds down, marketers are being asked to focus on efficiency and “do more with less.” The most successful have leveraged tools such as […]
Microsoft Makes 3 Predictions For PPC Trends In The New Year
Microsoft makes three predictions for product categories that will increase ad clicks in the new year and advises how to optimize campaigns accordingly. The post […]
Biggest Challenges Facing SEO In 2023 [Survey Results]
Our State of SEO report finds machine learning & AI, Google updates, and third-party cookie deprecation are the greatest expected shifts in SEO in 2023. […]
