SMX Master Class Early Bird rates expire this Saturday!
Make 2023 the year you become a master of search marketing: Attend your choice of SMX Master Class online March 1-2, to learn actionable tactics that will help […]
Month: January 2023
This day in search marketing history: January 22
Google deduplicates featured snippets In 2020, Google rolled out a global change to featured snippets that resulted in any URL only appearing once on the […]
This day in search marketing history: January 21
Google explains the “core” algorithm In 2016, Google’s Andrey Lipattsev explained the “core” algorithm. This happened following the news about Panda becoming part of Google’s […]
TikTok has a secret “Heating” (cheating?) button
According to six sources and documents reviewed by Forbes, TikTok and ByteDance employees frequently engage in “heating,” which is a manual process that guarantees certain […]
Is AI-written content replacing cheap old content farms?
The Verge has a piece up today named Inside CNET’s AI-powered SEO money machine. It covers much of what we report in our story; Google […]
Report: Google search will debut chatbot features this year
Google will demonstrate a version of its search engine with chatbot features this year, according to a New York Times report. Why we care. AI […]
Businesses, users, and experts defend big tech against algorithm lawsuits.
On Thursday, a diverse group of individuals and organizations defended the liability shield of Big Tech in a crucial Supreme Court case regarding YouTube’s algorithms. […]
13 key SEO metrics to track in 2023
There’s software to track just about every piece of SEO data. For marketers, this is a blessing and a curse. Access to data helps make […]
How Google’s continuous scroll can impact SEO
In December, Google introduced continuous scroll to desktop search results. SEO practitioners immediately anticipated what the move’s impact will be on the industry. In this […]
Alphabet to lay off 12,000 roles across various product areas, levels, functions, and regions
This morning, Google’s CEO Sundar Pichai announced their decision to lay off 12,000 employees and contractors, or approximately 5% of their total workforce. In an […]
