Meta introduces new ad targeting limits for teens
Starting next month, Meta will remove the option for targeting advertising to teen users based on gender. They’ll also end advertisers’ ability to target personalized […]
Month: January 2023
How marketing compensation and roles are changing: Take the MarTech Salary and Career Survey
Although we hesitate to use the term post-pandemic with any confidence, marketing takes place today in a space changed — perhaps irrevocably — by COVID-19. […]
12 new Google Analytics 4 ecommerce dimensions and metrics
Everyone’s favorite new Google product, Google Analytics 4 (GA4), has just released 12 new item and event-scoped ecommerce metrics and dimensions. Why we care. Ecommerce […]
Apple Maps relaunches Apple Business Connect
Apple has revamped the Apple Business Connect service, where businesses can update what Apple Maps shows about their business. This service initially launched Apple Maps […]
Google Business Profiles to stop allowing price ranges on products on February 15
Google Business Profiles will only allow product pricing when the price is a single price, not a range of prices, starting on February 15, 2023. […]
Case study: Are indented search results on Google actually hurting your business?
Google reinstated indented search results at the end of 2021. Indented search results are when Google shows additional page(s) from the same domain that it […]
3 growth paths in 2023 with Google Ads by Adthena
With continuous Google algorithm updates and feature changes, paid search marketers live in a world where their efforts to generate clicks or conversions are constantly […]
Google: Product Reviews Linking To Multiple Sellers May Get Boost
Google Developer Advocate Alan Kent says product reviews linking to multiple sellers may get a ranking boost over reviews linking to one. The post Google: […]
TikTok, Facebook and beyond: Driving ROAS outside of Google and Microsoft
Search is amazing – and there are compelling reasons why it is the cornerstone of all of our media plans: It’s extremely targeted, reaching exactly […]
YouTube AdSense: How To Get Started
Not sure how to sign up for a YouTube Partner Program or AdSense? Start earning from your YouTube videos with this easy step-by-step guide. The […]
