Build a winning marketing attribution framework by Cynthia Ramsaran
Equipping marketing leaders with the skills, tools and data they need to prove ROI is like setting out to sea on a fishing expedition. Rather […]
Month: February 2023
TikTok Announces Sounds For Business
Learn more about Sounds for Businesses from TikTok, which allows businesses to choose commercially licensed audio for their marketing and ad content. The post TikTok […]
Google Ads’ Keyword Matching Process Detailed In New Guide
Learn how Google’s keyword-matching system operates, including ad selection, bid calculations, and the importance of grouping keywords. The post Google Ads’ Keyword Matching Process Detailed […]
Bing’s AI Algorithm: Insights From Fabrice Canal’s Pubcon Keynote
Learn how to optimize websites for Bing’s AI-powered algorithm with insights from Fabrice Canal’s Pubcon keynote. The post Bing’s AI Algorithm: Insights From Fabrice Canal’s […]
Google local map pack goes missing in search results (now fixed)
The Google local pack, the map results, you see Google often display in the search results seems to have gone missing. I assume this was […]
Last call for Google Ads API v11
Starting from March 29, 2023, the Google Ads API v11 will no longer be available. Developers still using v11 after this date will notice API […]
Bing Webmaster Tools to gain Bing Chat and index coverage reporting
Microsoft Bing will upgrade Bing Webmaster Tools to add reporting and tools around the new Bing Chat feature and a new index coverage report. This […]
AI can’t write this: 10 ways to AI-proof your content for years to come
Don’t get it twisted. The machines are taking over. It’s only a matter of time until we’re all serving aluminum overlords’ every beck and call. […]
Trust The Badge: Google’s System For Safe Online Shopping
Learn how Google’s safety measures, including automated vetting and store badges, protect shoppers and build trust. The post Trust The Badge: Google’s System For Safe […]
3 ways we keep shoppers safe on Google
Learn about three ways we keep shoppers safe from suspicious content and merchants on Google. Source: Google Inside Adwords Link: 3 ways we keep shoppers […]
