This day in search marketing history: February 13
Google AMP stories launch In 2018, Google launched a new, visually rich mobile content format designed to generate more engagement from users. Breaking with previous […]
Month: February 2023
This day in search marketing history: February 12
Google penalizes JCPenney for link scheme In 2011, JCPenney was caught engaging in link schemes and, as a result, found itself on the receiving end […]
This day in search marketing history: February 11
Yahoo officially rejects Microsoft In 2008, rumor became reality as Yahoo rejected Microsoft’s $45 billion bid to buy Yahoo. The company concluded that the proposal […]
Cumulative Layout Shift (CLS) may gain more weight in overall Google Core Web Vitals or maybe not…
Google is updating Lighthouse 10 to remove one of the overall Core Web Vital metrics, Time To Interactive (TTI) from its tool. Google will be […]
New updates to Google’s gambling and games policy
Google will begin to accept and run ads for online horse racing in the following states: Maryland Pennsylvania West Virginia Virginia The Google Ads Gambling and […]
Over one million people signed up to try the new AI-powered Bing
Yusuf Mehdi, Corporate Vice President & Consumer Marketing Office at Microsoft, announced last night that in 48 hours, over one million people had joined the […]
Want to speak at SMX Advanced? Now’s the time to submit your session ideas
SMX Advanced, the premier conference for experienced senior-level search marketers, returns online June 13-14. It’s certainly an exciting time for search. With Google announcing Bard […]
How ChatGPT can help you create content for SEO
ChatGPT is top of mind for many people in the content creation and SEO spaces – and even seems to be a developing obsession inspiration […]
3 search misconceptions about affiliate marketing debunked
A big part of my job is educating search marketers on the potential to drive growth with affiliate marketing. I come up against frequent misconceptions […]
Leveraging ChatGPT to save advertising professionals’ time by Fluency
The news is awash with articles about how ChatGPT might disrupt countless industries—including advertising and marketing. Yet despite all the theorizing and (often trivial) demonstrations, […]
