Google: Headings With Hierarchical Structure An “Awesome Idea”
Google’s John Mueller says headings with a hierarchical structure is an “awesome idea & a great practice” The post Google: Headings With Hierarchical Structure An […]
Month: February 2023
AI Content Detection Software: Can They Detect ChatGPT?
Now that ChatGPT is trending, there are AI content detection softwares to safeguard against it. How effective are these tools? Let’s find out. The post […]
Email Marketing: An In-Depth Guide
From developing a strategy to building a list to tracking results, this guide covers everything you need to know to start marketing via email. The […]
This day in search marketing history: February 3
How Google uses AI in search In 2022, we learned more about how Google was using AI in search – for understanding language for query, […]
Sundar Pichai confirms Google is working on AI search feature users can “engage directly with”
Google announced its Q4 earnings just hours ago, more on those numbers later, but Sundar Pichai, the CEO of Google, confirmed in the earnings call […]
Google’s Q4 Report: The Challenges & Opportunities For Marketers
Google’s parent company saw a 9% decline in revenue and 1% drop in Search revenue. CEO Sundar Pichai remains optimistic due to investments in AI. […]
Make the switch to GA4, or Google will do it for you
If you get Google’s Analytics emails, you may have already gotten the word. But ICYMI, Google has once again reminded us that Universal Analytics (UA) […]
Meta blames weak advertising demand, rivals for Q4 2022 revenue decline
Weak advertising demand and competition from TikTok and other rivals yielded lower fourth quarter revenue and profit for Meta, Facebook’s parent company. Ad revenue was […]
Google’s search quality raters protest for higher pay
Dozens of Google’s raters, seeking raises and access to benefits, rallied at the Googleplex in Mountain View yesterday, with the goal of putting an end […]
Microsoft revises multi-channel advertising approach and discontinues bid modifiers for audience ads
Microsoft has revised its multi-channel strategy, which will be accessible for all advertisers on February 21st. Additionally, the audience ad bid modifier will no longer […]
