Google Search remains the go-to news discovery platform
Google Search remains the top platforms for U.S. adults to research major news events but Gen Z seems to be more inclined to head to […]
Month: February 2023
New LinkedIn feature to boost your content visibility
You will soon be able to highlight what type of content appears in the Activity section of your LinkedIn profile. Why we care. LinkedIn continues […]
Microsoft Advertising unveils Lodging solutions, and adds 11 new Google import markets for Smart campaigns
Microsoft has just announced two new updates affecting those who use Smart campaigns, as well as hotel and property managers. Google import for Smart campaigns. […]
For video ads, longer is better
Longer video ads have demonstrated greater effectiveness compared to their shorter counterparts. Mobile user acquisition managers have noted significant performance improvements when using videos that […]
8 core elements of a winning inbound SEO program
If you want to improve your marketing performance, you may not need to add headcount or invest more in media. Instead, the most effective strategy […]
Google Ads: New Features For Performance Max Campaigns
Google introduces new features to optimize digital marketing campaigns with Performance Max, including brand exclusions and better reporting. The post Google Ads: New Features For […]
New ways to multiply your results with Performance Max
Learn about new features in Performance Max, including account-level negative keywords, campaign-level brand exclusions, and experiments. Source: Google Inside Adwords Link: New ways to multiply […]
4 new Google Performance Max features are coming soon
Google just announced that they’re adding four new Performance Max (PMax) features. TBD. There is no word on when exactly the new features will be […]
How Google continuous scroll has impacted organic traffic [Data]
For the greater part of the last decade, Google released a slew of updates enriching the mobile-first search experience. There was the mobile-friendly algorithm update […]
How to update content and dates for SEO in 2023
Every new year, SEOs, bloggers and publishers are eager to capitalize on “fresh content” ranking boosts by adding new dates to old or existing content. […]
