TikTok introduces a “Series” feature enabling creators to sell premium episodes
TikTok is now looking to expand its content offerings by allowing creators to sell premium episodes of their shows directly to viewers. How it works. […]
Month: March 2023
Google expands Local Service Ads to more than 70 new businesses
Google has added more than 70 different types of Local Services Ads (LSAs) to their network. How LSAs work. Local Services Ads allow you to […]
Google February 2023 product reviews update is finished rolling out
Google has confirmed that the February 2023 product reviews update is now finished rolling out. This update announced on February 21, 2023, has officially completed rolling out […]
Use of AI for SEO and content to grow 5x this year
Building authority has a compounding effect on how brands perform in organic search. And the acceleration of AI in search is only increasing the importance […]
What is SEM – Search Engine Marketing?
SEM stands for “search engine marketing.” It is the process of combining SEO and PPC strategies to create a holistic internet marketing strategy that drives […]
Google Ads Launches Performance Max For Travel Goals
Performance Max for travel goals is Google’s new AI-powered tool for hotel advertisers, enabling them to create multi-format ads and reach more travelers across channels. […]
New ways to drive hotel bookings and reach travelers
Performance Max for travel goals can help hotels stand out to travelers in the important moments they’re planning trips. Source: Google Inside Adwords Link: New […]
Google announces Performance Max for travel goals
Performance Max for travel goals creates ads in multiple formats that will automatically serve across Google channels and inventory, including Maps, Search, YouTube and Hotel […]
How to dial in your ad messaging in an automated marketing world
Google and Microsoft have forced marketers away from manual controls in favor of automation. Responsive search ads have replaced expanded text ads. Performance Max is […]
Microsoft Launches Local Search Ads For Bing
Microsoft announces local search ads for Bing and new updates to help advertisers track conversions and create custom audiences. The post Microsoft Launches Local Search […]
